Confident Concept Store
The Confident Concept Store is designed for a local upcoming brand in Braila. We were presented with a generic space housed inside a former industrial building that sits across one of Braila's oldest parks. The space had to function as a concept store displaying clothes, shoes, hats and other accessories created by many different Romanian designers and also it had to be a place of gathering for various fashion related events. Right from the start we thought of designing a space that should be as flexible as possible, a space that also allows for the display of different clothing styles in a controlled and organized manner. We kept the intervention to a minimum and we refrained from occupying the middle of the space with fixed objects. The shop's atmosphere is created with a few simple elements: a set of neutral lighting fixtures that can be moved and set according to different needs, a wall of long velvet curtains that ad color to the space and give it a cozy feeling, an austerity chic metal wall built from aluminum elements usually used for stud walls, a few pieces of furniture that also add color to the space and multiple stands and tables of different sizes that are made from rectangular steel tube painted white.
Author's presentation text
Started as an idea in Shanghai studio Est took shape in Bucharest in 2015 and it works as a collaborative network between four main architects: Alex Muntean, Alexandrina Remescu, Călin Lambrache, Valeriu Nicolaides and other creative minds. The architects are used to working on projects of various scale ranging from interior design to master-plans. Their architecture doesn't follow any specific style but instead it borrows ideas from everywhere according to each situation and project.